What Do You Meme

1 Overview

What Do You Meme? is a caption card game for 3 to 20+ players published by What Do You Meme LLC. Each round, a Judge reveals a meme photo card. All other players choose their funniest caption card from their hand and submit it face-down. The Judge picks their favorite caption. The player whose caption is chosen wins the round and collects the photo card as a point.

It is the meme-format answer to Cards Against Humanity -- faster, more visual, and better suited to groups that spend time online. Plays in 30 to 90 minutes depending on group size and how much everyone is laughing.

2 Components

• 75 photo cards (iconic meme images)
• 360 caption cards
• Easel to display the photo card

3 Setup

1. Separate photo cards and caption cards into two decks.
2. Deal 7 caption cards to each player.
3. Choose a starting Judge. The Judge role rotates clockwise each round.
4. Place the easel in a spot everyone can see.

4 Gameplay

1. The Judge draws a photo card and places it on the easel for everyone to see.
2. All other players choose one caption card from their hand and place it face-down in front of the Judge.
3. The Judge shuffles the submitted captions and reads each one aloud while displaying the photo card.
4. The Judge picks their favorite combination. No explanation required -- judging is entirely subjective.
5. The winning player takes the photo card as a point token.
6. All players draw back up to 7 cards.
7. The Judge role passes left. Repeat.

5 Winning

The official rules do not specify a win condition -- most groups play until the photo card deck runs out or to a target score (first to 10 photo cards, for example). Agree before starting.

6 Tips

Know Your Judge

This is the most important rule. The Judge's taste determines everything. Pay attention to what made them laugh in previous rounds. A Judge who likes dry, deadpan captions needs a different caption than one who rewards absurdism or shock value.

Timing Over Content

Sometimes the funniest caption is not the most obvious match but the one that creates the best comedic timing when read aloud. Think about how the Judge will deliver the caption, not just what it says.

Subvert Expectations

The most predictable captions lose. If the photo obviously suggests one type of joke, a caption that takes it somewhere unexpected often wins. The Judge has usually already thought of the obvious punchline before reading the submissions.

7 Expansions and Related Games

• What Do You Meme? Family Edition: Clean version suitable for all ages.
• NSFW Expansion: Additional adult caption cards for the base game.
• Pop Culture Pack: Movie and TV-specific meme photos and captions.
• What Do You Meme? After Dark: Standalone adult-only version with more explicit content.
• What Do You Meme? Stoner Edition: Cannabis-themed standalone.

All expansions are compatible with the base game and can be shuffled in.

8 FAQ